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Social media platforms have become one of the main online places of mass communication, sharing, and marketing. With such a fertile land with billions (!) of users, you can only imagine what a good social media strategy can do for your brand awareness. 

But like other aspects of marketing, social media can be really time-consuming, that’s why people have developed awesome tools that can help us not only strategize but can also save us a lot of time and money. 

We present to you the greatest social media tools that will help you grow your brand awareness! 

Google Trends

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Google Trends is a free online tool created for searching topics that are currently trending. Not only can you find trending topics using this tool, but you can also according to the latest internet buzz create your content around it. 

Keeping in touch with the latest world news will keep the conversation going and you can share your opinions or information based on what’s the trending topic. Many brands use this tool to monitor keywords which can help them to improve the content and social media strategy. 

BuzzSumo

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Similar to Google Trends, BuzzSumo is a tool that helps you find the most shared content and trending influencers. With this tool, you can analyze which content performs best and according to that change up your content. It allows you to research the latest trends on any topic. 

Also, BuzzSumo allows you to follow and gather a better understanding of your influence and impact on social media. You can see what content got the most engagement and that way develop a smarter and better strategy in the future. The pricing of plans starts at $79 a month. 

Feedly

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Feedly is a fantastic brainstorming tool. This RSS app allows you to have all relevant topics from various websites in one place. You just need to find your target feed and all the latest relevant news will be available to you. 

This is great for managing accounts of social media influencers and with this tool you can also follow them. Feedly is free but offers a premium deal with the pricing of plans starting at $5.41 a month. 

Animoto

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Canva

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We all know that social media platforms are mostly visual platforms and only people with stunning photos and videos make it trough the top. And a good social media strategy must have beautiful images. Canva is a tool that can help you create stunning visual content in a matter of minutes! 

Canva has plenty of beautiful filters, premade illustrations, templates icons and so on. It can also help you to make fantastic stories on various social media platforms, announcements, logos, etc. Canva is free but premium Canva for Work starts at $12.95 a month. 

Lightroom

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Adobe’s Lightroom is another fantastic tool that can make your visual content look stunning and recognizable. As we mentioned before social media platforms heavily rely on visually appealing content so it’s important to find a tool that will help you achieve those results. 

Lightroom features filters, sliders, organization settings, and other great features. It’s very user-friendly so even people with little to none editing skills will easily handle this tool and make beautiful photos in a matter of minutes. It can also be used on both mobile and desktop. Pricing plans start at $9.99 a month. 

Unfold

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Another fantastic visual tool Unfold will help you to create fantastic stories for your Instagram stories. It’s available for both iOS and Android phones. This tool helps you to create fantastic templates that will captivate Instagram viewers. This app is free. 

Later

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Later is a fantastic tool that can help you organize and schedule upcoming posts and you will also get to see a preview of how your feed will look. You can schedule for Instagram, Twitter, Facebook, and Pinterest posts. 

Later also allows you to track your analytics which can help you figure out the best time of day to post content which hashtags to use and so on. Later starts at $9 a month. 

Native Analytics

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Each social platform has its own analytics that is completely free. Facebook, Twitter, and Instagram all have great insights into who are your followers, at what time are your followers most active (when to post your content), you get insights into which content got the most engagement, number of likes on content and so on. 

All of these analytic tools are great for people who are just starting out their social media journey. You will get plenty of fantastic insights and according to them can easily plan and strategize for your future content. But as time goes on you can consider investing in some of the above-mentioned tools for advanced strategizing. 

Conclusion

These tools, if used in the right way, can help you create fantastic content that will get a lot of engagement and improve your overall visibility on various social media platforms. No matter what your business is, greater visibility on social media means more organic followers who are going to engage with your content. 

Do you use any of these tools? What are your favorite tools? Would you add something to our list?