Sometimes we think that marketing campaigns led by experts never fail, however, they often do. Therefore, the basic AI marketing techniques, such as the collection of customer testimonials, result approaches such as the content offered to users, brand loyalty or the experience offered by the influencer to their followers have proved to be effective methods to sell.
Moreover, it is said that the Influencer market has a value of more than 1.5 billion $ and it seems that it will only increase as time passes. The recent work of the World Advertisers Federation says that more than 65% of brands in the next 12 months intend to increase their influence on marketing expenses. The position of influential marketing will be an important idea to determine your marketing strategy.
Choose the right person for the advanced marketing methods
The sales principles and business foundations have changed dramatically in the last few decades. Today when comforted with an unsatisfying number of sales we initially reach for marketing solutions above all the other. And how can we not? Wherever you set your eyes to or simply make one click you get comforted with numerous ads everywhere around us.
Christmas Office Party from the UK admitted that they have higher service sales when they hire an Influencer to promote their offer rather than invest funds on content marketing alone. It seems that Internet users are losing their trust in brands and opt to listen to the opinions and preferences of their trusted peers instead. That is the reason why the power of Influencers is growing by the day – they are becoming the new platform for effective marketing strategies and sales pitches.
Therefore, creating a solid marketing strategy can secure you the right representation of your product or services and overall proper sales. But are you aware of the fact that 47% of Internet users from 18 to 24 years of age use advertising blockers? In fact, according to EMarketer research, 30% of Internet users in all age groups are using ad blockers. This information should have a very important place in your marketing strategy.
Nielsen Holdings state that 92% of consumers around the world trust the suggestions of their family and friends about all other ad formats. This means that everyone is involved in the sphere of influence and are very concerned about the suggestions of the people in the domain.
And yes, I don’t even need to ask you what to the solution might be.
The power of influencers
Influential marketing provides a real answer for advertisers and helps brands create reliable recommendations for their products or services. Such a way of representation can be used at any stage of the buyer’s channel, becoming one of the highly interactive marketing methods with the right choices. Influencers with broad access can help increase brand awareness and influence potential customers. Influencers with smaller but more effective populations, that is, micro-influencers, are generally useful when the cycle reaches the stage of decision making and evaluation. To find the right influencers, you should always consider the benefits that your influential marketing campaign will provide you.
Choosing the influencer according to the objective of your marketing strategy plays a key role in the path that leads to more successful results. More than 65% of the brands plan to increase their spending in the field of influential marketing. In short, the strategy to generate impact with influential marketing is to have a product that calls attention, noble and original ideas that go beyond what at first sight seems a ‘sale’.
Capturing the attention of influencers is not an easy task, but not impossible. And it is proven that it is easier to reach the general public through these people with authority than with advertising campaigns to use. So chose the right influencer for your services and get amazed with marketing results because this day of age calls for such way of representation and having the most intruding personas alongside your services will be more than successful as studies show us.