Customer Participation in Digital Storytelling

Customer Satisfaction
Categories: Career

Storytelling has accompanied mankind for millennia. Whether in myths, in novels or in everyday conversation, stories were omnipresent and people love them because they generate feelings and identification. 

That simple fact is the body itself of every marketing strategy. After all, products sell most effectively via emotional bonding so it’s not surprising that digital storytelling has long been in the focus of new online marketing strategies. As this relatively new term is gaining more and more awareness among online users dozens of useful storytelling tools appeared on the market. 

They all generally tend to help you visualize the content that you try to present and organize it in the most correct way among many other helpful options. It’s safe to say that they revolutionized the way we present our services and bond with our customers worldwide.  

At this moment you might be asking yourself; Wheres the catch? Well, the answer is that not every marketer is also the born storyteller. Luckily, there are amazing storytelling tools available online that do not require an expert’s skill to be used. Many of these tools are essential in the process of captivating and making appealing digital stories of all kinds. 

Their selection is just as varied as good content and they vary in their purpose. Whether it’s storytelling in timelines or guided story through impressive images, everyone can find an ideal storytelling tool in the massive online collection. 

In the following lines, we will present to you three digital storytelling tools that will help you with tightening emotional bonds with your customers.

Thinglink – Marketing Software for Interactive Images


Thinglink is one of the most prominent digital storytelling tools. It allows you to easily link various interactive content to an image or a video. The idea is to publish an image and insert elements that add value to it. For example, you can easily add a link to a video to a photo that advertises your products or services.

This tool offers an innovative and interactive way to tell a story, as users can also add links and be part of the story itself. You can quickly visualize content in the quickest way to get customers and conversations. 

This option is ideal for sharing your productions on the web and letting consumers participate in the reviewing.

The assistance of your users during the storytelling is the main aspect of this tool. It’s exciting to know that they can be part of the story while establishing links to the images and sharing the content.

Apester – Know Your Customers Better


Apester is among the resources that offer significant potential when talking about visual and interactive content. The crucial thing in creating a story that will have emotional backlash is that you give the user the possibility to participate with the point that you are trying to make.

This tool is an application for websites that, instead of using a traditional commenting system, allows customers to be included through surveys, question and answer games like personality tests.

These elements provide the brand with the material, even with the possibility of including the answers in its articles.

One of the handiest things about it is that it’s free and it can be easily managed from an administration panel. It is very interesting and useful to know more about your audience not to mention the advantage that you can take out of information that you will obtain directly from them.

You can stop users from being passive to videos with engaging surveys that give your customers the possibility to participate in the product.

With this, you not only make the consumer stay attentive and active with your content, but it also allows you to know more deeply the interests, tastes, and opinions of those who follow you.

Storify – Take advantage of Social Media Content

Storify is a service for social networks that allows you to group publications and create stories. This handy tool works by importing content from social networks. It is widely used by journalists and researchers and has a lot of potentials to share brand content.

Creating a story with this platform is very simple. You must simply select the content of different social networks to build your new digital narrative. That is, previous posts are reused to create new stories. 

It gets very useful to include fresh content in your articles because you can build timelines with information, combine material from various platforms and all of that in different formats. One of the best things about this tool is how easily it allows you to insert texts and re-organize the elements to provide context to the users.

Storify was initially designed as a social network, not just as a tool. That means that on this platform you can have followers and follow other users and brands while enjoying amazing opportunity to share stories and interact with your potential customers.

With Storify when your content is proven to be successful, you can additionally make the most of it by recycling it and reusing it in new formats. Although it is mainly used worldwide to gather tweets, Storify also allows you to retrieve the productions published on multiple social networks and combine and link them. 

This tool is excellent to experiment with your digital story content and your followers.

In Conclusion

Telling a story is a fundamental part of content marketing. Users require attention and they are no longer easily surprised. The digital narrative is becoming more and more interactive and promotes the active participation of customers. It is no longer enough to just tell the convincing story but your audience must be part of it while having the possibility to share it and tell everyone how great it is.

Your brand must adapt to the constant transformations of a dynamic and versatile terrain. These tools are opportunities that are presented to adapt to changes and you should take full advantage of them.

It is important to use resources that allow you to meet your customers, bring them closer to your brand and promote participation in the content.